Apple Inc will launch its largest franchisee-run 8,000 sq ft outlet in Mumbai, India
The new Flagship Apple Premium Reseller (FAPR) store will be occupying two-floors at the High Street Phoenix Mall in Lower Parel. It will showcase Apple’s entire range available in the country.
Sutinder Singh, Founder of Aptronix that is operating the store, said, “This is the largest Apple flagship store in India. This store will offer the best Apple experience in India.”
Aptronix runs over 30 Apple franchisee outlets in various cities.
The new store will also sell third-party products such as Apple accessories and health and fitness products
In January 2019, Apple planned to open half a dozen larger outlets, in the range of 5,000 sq ft, this year in India, three each in Delhi, NCR and Mumbai. The FAPR outlets will be about three times the size of a regular franchise outlet, which is typically in the range of 1,500 sq ft.
Presently, the Cupertino tech giant sells devices in India exclusively through premium resellers operating on a franchise model.
Apple is facing a slowdown in sales and revenue since the last few quarters.
The company reported a revenue of $53.8 billion and net quarterly profit of $10.0 billion in the most recent quarter ending June 2019. Apple’s revenue rose by around $500 million compared to the same quarter last year, while its profits declined by $1.5 billion.