Indiabulls is now ‘Store One Retail India Ltd’

With effect from October 6, 2009 Indiabulls Retail Services Ltd will be known as ‘Store One Retail India Ltd’, vide fresh Certificate of Incorporation issued by the Registrar of Companies, NCT of Delhi & Haryana, New Delhi. In a bid to garner more sales and footfalls, Indiabulls Retail, part of the Indiabulls group, has rebranded its loss-making lifestyle stores, Indiabulls Megastore, as Store One. This is the second time it is being renamed. A host of designers like Manoviraj Khosla, Ritu Kumar, Monisha Bajaj have been hired by the company for the rebranding exercise, to design the feel of the store, layouts and logos and so on. Store One has already launched the rebranded store in Nagpur last weekend and is planning to launch one more store this weekend in Pune. It is also planning to launch its Mumbai store next year and one in Delhi a couple of months after launching the Mumbai store. In January 2008, Indiabulls renamed Pyramyd Megastore as Indiabulls Megastore and convenience stores Trumart as Indiabulls Mart and also rebranded Megastore to Happystore earlier this year as part of its rebranding exercise. The company has also shifted its corporate office to NCR from Mumbai. Currently, it has a Happy Store each in Pune and Faridabad and plans to open one more Happy Store in Pune soon.