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Indian Beverage Association formed

It has been learnt that the top Indian brands in the non-alcoholic


July 07, 2010  |  comments ( 0 )  | 
Indian Beverage Association formed

It has been learnt that the top Indian brands in the non-alcoholic beverage industry havejoined hands to form the Indian Beverage Association to regulate their matters related tothe industry.

The top Indian companies include Dabur India Ltd, Red Bull India Pvt Ltd, Tetra PakIndia Pvt Ltd, Pearl Drinks Ltd, Bengal Beverages Ltd, Jain Irrigation Systems Ltd, CocaCola India, PepsiCo India Holdings Pvt Ltd and the Indian Soft Drinks ManufacturersAssociation.

“The association aims to be the national voice for the non-alcoholic beverage industryand to effectively represent the members' interests. The association will serve as aninterface between the industry, the government and the public, besides providing aunified and focused viewpoint in respect of legislative and regulatory matters,” said MrArvind Varma, Secretary-General, Indian Beverage Association.


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