Indian Beverage Association formed
Indian Beverage Association formed

It has been learnt that the top Indian brands in the non-alcoholic beverage industry have
joined hands to form the Indian Beverage Association to regulate their matters related to
the industry.


The top Indian companies include Dabur India Ltd, Red Bull India Pvt Ltd, Tetra Pak
India Pvt Ltd, Pearl Drinks Ltd, Bengal Beverages Ltd, Jain Irrigation Systems Ltd, Coca
Cola India, PepsiCo India Holdings Pvt Ltd and the Indian Soft Drinks Manufacturers
Association.


“The association aims to be the national voice for the non-alcoholic beverage industry
and to effectively represent the members' interests. The association will serve as an
interface between the industry, the government and the public, besides providing a
unified and focused viewpoint in respect of legislative and regulatory matters,” said Mr
Arvind Varma, Secretary-General, Indian Beverage Association.

 
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