Indian Terrain to enter jeans segment

Indian Terrain Fashions Ltd, the company which recently de-merged with Chennai-based apparel manufacturer Celebrity Fashions Ltd, is planning to foray into premium jeans wear segment by October this year. The segment would be above Rs 2,500 for a pair of jeans. 

It has set a target of Rs 150 crore as turnover this year, an increase of 23 per cent from the last year. The company would import denim from a US-based manufacturer, who also manufactures denim for premium brands in US, confirmed a company official. The company currently offers a range of men's wear including smart casuals and formals.