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Indus League to increase its footprint in tier-II towns

With the retail sector looking bright because of the festive season, apparel retailer Indus League Clothing is working on its recovery plans as consumer spending picks up. The company plans to open at


December 28, 2009  |  comments ( 0 )  | 
Indus League to increase its footprint in tier-II towns

With the retail sector looking bright because of the festive season, apparel retailer Indus League Clothing is working on its recovery plans as consumer spending picks up. The company plans to open at least 16 stores, including exclusive showrooms for its brands such as Daniel Hechter, Indigo Nation and Scullers. The company, which saw a 30 per cent rise in sales in November, is now bullish on growth prospects and is hiring 300 people for its front-end operations. The company, which has already opened nine stores this year, plans to expand into tier-II towns. The company has also revamped its marketing spend, with print advertisements coming down in favour of more direct marketing. Using newer channels to get the message across like promotions inside malls, putting up LED screens, where customers who are part of the loyalty programme can put up their travel pictures. For their teen brand Jealous 21, the company is planning big shows in colleges and universities. In Bengalru, Hyderabad and Cochin, exclusive jazz music and party events were organised just for customers who were part of the loyalty programme.


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