Indya, an omnichannel fast fashion brand, has opened its first exclusive Indya store in Hyderabad. With this launch, Indya brings the fashion-loving women of the city a new brand to look at for refashioned Indian ethnic wear.
This launch brings Indya’s nationwide exclusive brand store count to 22.
Spread across 653 sq ft, the new store is launched at Forum Sujana Mall. It houses an exciting and extensive range of fusion separates, think tunics that span from traditional kurtas to new-age draped designs; pants and skirts with classic cuts along with fashion-forward styles with attached sari drapes; and tops, to suit every mood and occasion.
The store will also be marking the introduction of Nikhil Thampi x Indya, the brand’s first collaborative collection with a designer.
Shivani Poddar & Tanvi Malik, Co-Founders, High Street Essentials Pvt Ltd, said, “Hyderabad has come of age as a fashion destination. The women shoppers of the city have a discerning sense of style and there is now a wider acceptance of global trends. Indya as a brand is centered around interspersing new-age silhouettes with an old-world femininity, aligning perfectly with what our audience in this city is looking for.”
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