Instant noodle brand YiPPee crosses Rs 1,000 crore sales mark

Yippee is the second largest brand with about 22% market share closely followed by Nestle Maggi which is nearly thrice as big.
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ITC Ltd has announced that its instant noodle brand Yippee crossed the Rs 1,000 crore sales mark in year ended September, in turn taking mother brand Sunfeast’s annual sales to Rs 4,500 crore. Within noodles, Yippee is the second largest brand with about 22% market share, trailing Nestle Maggi which is nearly thrice as big.

"There were certain packs where we were under-indexed, such as large family packs. So we changed our strategy to focus on supply chain, promotion and distribution of these large packs and that segment is now growing for us," said Hemant Malik, divisional chief executive, foods, at ITC while speaking with leading media agency.

 

 
 
 
 
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