Ipsos acquires Synovate

Ipsos has recently announced the successful acquisition of the Synovate business for an enterprise value of £525 million. As per the company, following this transaction, Ipsos has become the third largest global market research company.  

Didier Truchot, Ipsos Co-President, said, “We are delighted to have completed the acquisition of Synovate which is transformational for our company. With Synovate, Ipsos strengthens its leadership position in its chosen areas of specialisation and enhances its intellectual and commercial offer to bring enriched and improved solutions to our clients. We are working quickly and jointly with the Synovate team and are delighted to welcome them within Ipsos. We are confident in our ability to achieve the objectives of the combination identified at the announcement of the transaction.” Synovate will be included in Ipsos’ consolidated accounts from October 1, 2011.