Just like its alternate fashion store Myntra, India’s leading online fashion retailer, Jabong is betting big on luxury this spring. The brand is launching two new online stores in April a luxury store and a designer store. The stores will concentrate on the premium fashion segment, luxury brands, global brands.
The online fashion retailer, however, has no plans to take offline route and open brick-and-mortar stores.
Luxury as a category will be available on both the platforms but these stores will be launched only on Jabong
Speaking on the sidelines of India Fashion Forum 2018, Gunjan Soni, Head of Jabong and Chief Marketing Officer at Myntra said, “Jabong is making a lot of waves when it comes to the luxury segment and in April we expect to launch both a luxury store and a designer store in line with the expectations of our consumers. The launch of the stores is in line with our belief that the Indian customer is ready to experience both these segments online. The luxury store will see several innovations because if we are bringing luxury online, we actually want to create an experience that is different.”
She further added, “Luxury as a category will be available on both Myntra and Jabong, but these specific stores will be launched only on Jabong.”
Myntra will continue to lead as a mass premium platform and will focus on driving the next wave of adaption.
“We have been the leader in the fashion category, we want to make sure that there is next wave of adaption happening in online fashion in India and on Myntra,” revealed Soni.
Both Myntra and Jabong have a collective base of 12 million customers. However, the customer overlap between both the brands today is close to 28 percent.