Jabong adds fashion brand Espirit to its product portfolio

E-commerce platform, Jabong has launched global fashion brand, Esprit on its platform.

In 2005, Esprit entered India in collaboration with Aditya Birla Group, but had to exit the country in 2013 due to poor business growth.

As per the sources, the fashion brand is looking to make a comeback in the country. It is also planning to open brick and mortar stores in the country.

Esprit, through this association, will now be available on Jabong for men and women in over 1000 variants across categories including apparels, watches and bags with the prices ranging from Rs. 499 to Rs. 16999.

Guillaume Thery, General Manager, Asia-Pacific, Esprit, said, "Jabong’s upmarket, fashion forward customer base is the exact target audience to optimize our online presence in India, and we look forward to our lasting partnership with Jabong."

Gunjan Soni, Head, Jabong, said, Esprit is an excellent addition to our finely curated international casual fashion portfolio. Through its natural materials and made-to-last quality, Esprit offers effortless style, authenticity and easy-going living."