Jack & Jones partners with NBA for an exclusive capsule collection

Europe’s leading men’s fashion brand Jack & Jones has partnered with National Basketball Association (NBA) for an exclusive capsule collection, the company said in a statement.

Vineet Gautam, Country Head, BESTSELLER India, said, "NBA is an iconic league and its popularity translates beyond teams, countries and the sport itself. We at Jack & Jones believe in associating with our audience across different realms and offer impeccable fashion and lifestyle offerings.

This limited-edition NBA collection is all about paying tribute to these iconic teams and celebrating the spirit of the game. The NBA imagery has been seamlessly adapted to suit the individualistic style of Jack & Jones and we are extremely positive on the success of this association."

Yannick Colaco, Vice President & Managing Director, NBA India, said, "We are excited to partner with Jack & Jones, an iconic youth brand, to offer unique and premium apparel to our fans."

He added, "The NBA crosses over naturally with fashion and this line is a great expression of basketball culture and lifestyle."