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Jagannath Textiles forays into men’s innerwear

Coimbatore-based Jagannath Textiles Company Ltd (JTCL) has made its entry into the men’s innerwear under the ‘Crusoe’ brand and intends to carve a name in the new segment.


May 15, 2010  |  comments ( 1 )  | 
Jagannath Textiles forays into men’s innerwear

Coimbatore-based Jagannath Textiles Company Ltd (JTCL) has made its entry into the men’s innerwear under the ‘Crusoe’ brand and intends to carve a name in the new segment.

 

Abhishek Tibrewal, Chief Marketing Officer, Crusoe, said the brand is confident that there is scope for innovation in this category. Today’s youth is fashion conscious and interested in making the underwear more fashionable.

 

He added that the company spent considerable time understanding the likes and dislikes of the youth both in terms of their aspirations and fashion choices. The name Crusoe is synonymous with adventure and the insight is that most men have an adventurous streak. As a brand, Crusoe identifies with that ‘true inside’ and therefore, the brand proposition is ‘Innerwear for the Innerself’.”

 

Targeted at the age group of 16-35 years, Crusoe offers boxer shorts, vests and briefs in three ranges -- Base, Nxt and Xtreme. Each segment has eight variants. The price range is Rs 100 to Rs 350.

 

The Rs 350-crore JTCL, promoted by Ramesh Kumar Tibrewal, is involved in the manufacture of yarn and fabrics.


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R chandrasekhar August 23, 2010 at 5:29 am

From the article and from the website, learn that you are going to promote the innerwear products in the south and part of west and east. Traditionally our family had been into business dealing in industrial products like welding rods, welding equipments, grinding wheels etc we would like to foray into branded innerwear marketing. From the pricing i see that you are at part with Jockey. If you are looking for distributors in Calicut (kerala) or Udumulpet in Tamil Nadu I would be interested.

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