Jiggs Kalra partners with Mirah Group

The partnership will operate under three brand verticals of restaurants.

Jiggs Kalra along with his entrepreneur son Zorawar Kalra has now endeavoured into a new venture Massive Restaurants Pvt. Ltd. with India’s leading hospitality brand Mirah Hospitality. Lodha Capital Markets acted as the sole financial advisor in the partnership which will operate under three brand verticals of Fine-Dining Restaurants, Smart Casual Dining Restaurants and Luxury Mithai.

Speaking on the partnership, Gaurav Goenka, Managing Director, Mirah Hospitality & Food Solutions Pvt. Ltd., said, “This is a benchmark association for us with Jiggs and Zorawar Kalra who have garnered worldwide critical acclaim in the field of hospitality over the years. Mirah Hospitality has been committed to continuously provide quality dining solutions to our guests, improve the quality and effectiveness of its products and services and provide innovations in our product offerings. We are confident that this partnership will provide the finest Indian cuisine in India and overseas.”

Mirah Hospitality & Food Solutions Pvt. Ltd. is the hospitality division of the Mirah Group which owns and operates critically acclaimed multi-award winning brands like Rajdhani, Cafe Mangii and Falafels apart from Citrus Hotels, Palette Food Courts and Nouvelle Hospitality Solutions. Mirah Hospitality has also got international brands like Manchester Cafe Bars and the London-based Dim Sum Chain Ping Pong in India apart from strategic alliance with brands like Mad Over Donuts and Impresario Group.

Speaking on the occasion, Zorawar Kalra, Managing Director, Massive Restaurants Pvt. Ltd., said, “After setting up and successfully exiting the critically acclaimed multi-award winning brand Punjab Grill, we have been busy exploring options of our next offering for the discerning foodie. It gives us immense pleasure in introducing our new venture which will helm our first brand of Indian Fine-Dining – Masala Library by Jiggs Kalra, in partnership with Gaurav Goenka-led Mirah Hospitality. Mirah Hospitality with its 360 degree hospitality solutions and award winning brands such as Cafe Mangii, Rajdhani and Manchester United was an obvious choice for us to partner with. We are positive that our guests will continue the love and adoration for our efforts at providing the ultimate Indian fine-dining experience as they have done in the past.”

Massive Restaurants with their new concept Indian Fine Dining brand and Masala Library promises to offer its discerning guests and connoisseurs of fine cuisine a unique gourmet dining experience. The first two locations for the concept Indian Fine-dining signature brand are underway and will come up in Mumbai and Delhi simultaneously in the first quarter of 2013, post which the company plans to launch over 10 restaurants within India and strategic international locations within the first year of operations.