KPR Mills enters innerwear segment with new brand Faso
KPR Mills enters innerwear segment with new brand Faso

KPR Mills, the Coimbatore-based integrated textile manufacturer, has forayed into the innerwear segment with a new brand Faso (Fashion Adapted Sustainable and Organic). Initially, the brand will be available in Coimbatore, Chennai and Madurai. Going further, it will spread out into more cities of South India by August.

Faso will be having 33 products pan India, including sportswear, by 2020. The products, which will be made in-house, are divided in three different premium ranges, including comfort, style and supreme. 15 products will be launched initially to be sold through MBOS.

KPR Mills, a vertically integrated textile manufacturer, has appointed five distributors and 250 dealers for the three cities. The group is investing Rs 50 crore for manufacturing. These new products are designed by a freelancing Italian designer.

Faso will soon have a brand ambassador and a full-time designer.

 
Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading