In order to further strengthen its position across key markets, Kalyan Jewellers has signed four regional brand ambassadors. The jewellery brand roped in regional celebrities Pooja Sawant (Maharashtra), Kinjal Rajpriya (Gujarat), Wamiqa Gabbi (Punjab) and Ritabhari Chakraborty (West Bengal), each influencer in their own right.
With these additions of popular actors, Kalyan Jewellers will build a stronger bond with existing and potential customers. The brand has been focusing on hyper-localisation in the context of merchandise, services and communication, and the addition of these four regional ambassadors will further enhance this vision of the brand.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “We are happy to have on board regional cinema’s commendable names in key markets like Maharashtra, Punjab, Gujarat and West Bengal. These new associations will enable us to explore new avenues to engage with our customers as we script our future growth strategy in India.”
“Keeping with our vision to expand aggressively in these markets, our regional ambassadors will be able to add value to our communication pertaining to market specific collections, store launches and our hyper-local Muhurat bridal jewellery line,” he added.