Karl Lagerfeld ties up with Cover Story to launch womenswear collection in India

Karl Lagerfeld has tied up with Cover Story, the international fast-fashion label from Future Group, for launching a special-edition collection of women’s ready-to-wear and accessories for FW19 and SS20, exclusively in India.

The collection will be available at select Cover Story stores across the country. It will feature a range of looks for weekdays at the office and weekend evenings out.

Pier Paolo Righi, CEO of Karl Lagerfeld, said, “As the Karl Lagerfeld business expands globally, we are constantly working to bring our iconic styles to new territories and regions. Expanding into India, through our partnership with Cover Story, is an exciting opportunity to engage with new consumers and inspire them through the World of KARL experience.”

Manjula Tiwari, CEO, Cover Story, stated, “We are honored to collaborate with Karl Lagerfeld and share the brand’s trademark Parisian aesthetic with Indian consumers. We feel deeply privileged to have commenced this partnership prior to Karl’s passing earlier this year. The collection will celebrate his trademark aesthetic that’s timeless and sophisticated with a rock-chic edge.”