The homegrown jewellery brand Kalyan Jewellers has roped in Bollywood actress Katrina Kaif for the promotion of its brand’s collection.
“Katrina personifies brand Kalyan’s attributes of style and elegance. She epitomises the quintessential woman of today – confident, progressive and with the courage of her convictions. Katrina has set her own path with sheer hard work, akin to Kalyan’s own growth trajectory,” Ramesh Kalyanaraman, Executive Director, Marketing, and Operations of Kalyan Jewellers, said in a statement.
The actress will endorse the brand’s products and will also be part of its customer engagement programmes across the showrooms in India and West Asia.
In India, she will predominantly feature in the company’s communication campaigns, especially in the northern and western markets.
Katrina has joined other Kalyan brand ambassadors including megastar Amitabh Bachchan, politician Jaya Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier.
Kalyanaraman thanked Sonam for “augmenting the product propositions of brand Kalyan over the past two years and helping strengthening its status as one of India’s most trusted jewellery brand”.