Kaya exits from salon business

Plans to put focus on specialized service categories.
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Kaya Ltd, a subsidiary of Marico Kaya Enterprises Ltd, has moved out of its salon business that focused on beauty treatments like facials. Explaining on same, Harsh Mariwala, Chairman and Managing Director of Marico Ltd, said, “We are not equipped for competing with beauty parlours that pamper the consumers. In regular salon services like facials, our win is lower.”

The chain plans to put focus on specialized service categories like laser hair removal, pigmentation, anti-ageing and acne treatments, which have led to the average bill size increasing to Rs.14,000 currently compared with Rs.12,000 a year ago.

 
 
 
 
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