With 160 PoS installed across India, local womenswear brand, Kazo Fashion Limited which offers international fashion trends at affordable prices, is in pre-expansion mode. The brand aims to reach 200 PoS with the opening of 35 more PoS by the end of financial year. Currently, Kazo has 60 EBOs and 100 shop-in-shops.
Currently, the brand pushing for an increase in revenue up to 30 to 40 percent every year and they are also open to funding with the right partners.
Deepak Aggarwal, Director, Kazo says, “With an investment of Rs 100 crore, we want to reach the figure of 500 PoS in three years from now.”
The premium high street western wear brand has made its way into the center of the fashion industry within a short span of time. It constantly tries to push the envelope to bring the best and latest of fashion from around the globe.
The brand is a home to contemporary, chic fashion, which represents a mindset and an attitude, not an age. It is designed for the modern Indian woman who is confident, glamorous and sensual, who leads a sophisticated lifestyle.
The garments designed by the brand are phenomenally fashionable with a high wearability and practicality quotient. The main asset of the collections is that they are highly affordable, which means latest designer wear is accessible to all women, then be it office wear or occasion wear outfits.
The brand’s pricing strategy is pretty reasonable, making it affordable and available to a wide economic spectrum. The price range for an ‘easy day wear top’ starts from Rs 1290, while a cocktail dress can cost up to Rs 8000.