Kellogg plans to reorganize cookies and fruit snacks category

Kellogg Co has announced that it would reorganize its North American division and explore a sale of its cookies and fruit snacks units which are retailed under the brand Keebler and Stretch Island as the part of growth strategy.

As widely published with media agencies the company has been struggling with these categories as there is growing trend towards heathier eating habits and there is a fierce price competition from Amazon and other online retailers.

The news comes less than two weeks after Kellogg cut its full-year profit outlook, citing increased spending on advertising and higher distribution costs.