Kurkure goes to West Asia

Kurkure, may go on its first overseas trip – soon. Encouraged by its blockbuster success in India, Pepsico is planning to give foreigners a taste of Kurkure, which has become a Rs 700 crore brand in its 10th year. The foods and beverage giant is in negotiations with Pepsico managements in other countries, especially those in West Asia, to introduce the product there. It’s not Kurkure alone, Pepsico is planning to do the same with Aliva, another snacks brand, which has done exceedingly well in India.