LG launches "No cash, No worries" campaign to fight cash crunch problems

Electronics giant LG has launched its campaign on fighting with the cash crunch going on around the country. The campaign is named as "No cash, No worries", it enables customers to buy goods with a 60 days EMI holiday offer, on the very next day after Samsung announced a similar EMI offer to fight with the problems caused by demonetisation.

According to reports published in ET, the scheme is said to have set the first EMI to start post 60 days of purchase date is applicable across televisions, refrigerators and microwave ovens with zero down payment and zero interest at only selected retail outlets.

Niladri Datta, corporate marketing head, LG Electronics India, said to ET, "We have designed this campaign to help customers purchase consumer durables without paying cash. We have tied up with Bajaj Finance for this."

One, under buying cash free scheme, consumers does not have to pay anything at the time of purchase and can pay in 10-12 monthly installments.

LG is also offering customers the option of cashless payment using their credit/ debit cards and 7.5% cash back on HDFC card purchase is applicable on all consumer durables including phones.

Other offers including same day installation, exchange offers, 2-year extended warranty on flat panels and unlimited data on 4G Volte smartphones, are also available.

In the second scheme - buy now, pay after 60 days - consumers can enjoy a 60 day payment holiday with payment later in eight EMIs.

Samsung is also offering Credit Card based EMIs ranging from 3 to 12 months with no payment to be made at the time of purchase, as a third option.