LG to launch its 'LG Signature' premium brand of products in July
LG to launch its 'LG Signature' premium brand of products in July

South Korean consumer electronics major, LG, is planning to make its entry into India's Rs 150 crore air purifiers market. 

The air purifiers, fitted with specialised filters to clean emission from vehicles and fossil fuels, are among over 10 products that the company has lined up for India this year.

LG is looking to take on established players like Eureka Forbes, Kent RO, Panasonic, Sharp and Godrej in the fast growing air purifiers market in India.

Skott Ahn, President and CTO, LG Electronics told PTI, “The company's strategy is to introduce new technologies in all the products that it planned to launch in India.

We will be launching more than 10 products in India in 2017. These will be new types of refrigerators, air purifiers, water purifiers and new types of OLED televisions, including the Signature brand.”

Ahn added, “LG has taken into account causes of air pollution while developing special filters for its products. Filters in our air purifiers will focus on addressing such specific components rather than general filters.”

The company has recently unveiled its 'LG Signature' premium brand of products which it plans to launch in India in July.

 

 
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