Plans bigger range and new brand ambassador.
LVMH Watch & Jewellery plans to focus more on strengthening its women’s line of watches by bringing a wider range of new watches. For the new range, the company also plans to rope in a new brand ambassador from Hollywood. According to the company, India is a key market for it to strengthen in.
Furthermore, the company plans to grow its presence across more small cities. It plans to strengthen its Tag Heuer brand via F1 racing event, with which it plans to extend its partnership.
Tag Heuer was a sponsor for India's first Formula 1 Grand Prix held last October and the brand had launched a limited edition watch for the Indian Grand Prix.