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Lacoste ‘Live’ for women

Having established its new brand- Live for men in the premium leisure wear segment, the French luxury major, Lacoste, now


October 03, 2011  |  comments ( 0 )  | 
Lacoste ‘Live’ for women

 

Lacoste ‘Live’ for women
Having established its new brand- Live for men in the premium leisure wear segment, the French luxury major, Lacoste, now plans to take the offering to women. Rajesh Jain, Director and Chief Executive, Lacoste India, said, “So far Live has been restricted to men. From next season (February / March) we will launch Lacoste Live for women. Footwear and bags will also come in the Lacoste Live range.” Lacoste Live is a smaller boutique format targeted at the fashion-oriented youth. It opened its first showroom in Delhi in July. The company is working on adding 2-3 more stores in Delhi and Mumbai and is planning to expand the number of stores to 64 in the next three years. “As far as expansion is concerned, we have 32 points of sale now and we plan to double this number in the next three years. Delhi and Mumbai are our focus areas,” Jain added. 

Having established its new brand- Live for men in the premium leisure wear segment, the French luxury major, Lacoste, now plans to take the offering to women. Rajesh Jain, Director and Chief Executive, Lacoste India, said, “So far Live has been restricted to men. From next season (February / March) we will launch Lacoste Live for women. Footwear and bags will also come in the Lacoste Live range.” Lacoste Live is a smaller boutique format targeted at the fashion-oriented youth. It opened its first showroom in Delhi in July. The company is working on adding 2-3 more stores in Delhi and Mumbai and is planning to expand the number of stores to 64 in the next three years. “As far as expansion is concerned, we have 32 points of sale now and we plan to double this number in the next three years. Delhi and Mumbai are our focus areas,” Jain added. 

 


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