Lacoste plans to expand retail footprint in India

Lacoste, French lifestyle brand popularly known for its polo t-shirts in a wide palette of colour range, is planning to expand its retail footprint further in India.

Rajesh Jain, MD & CEO, Lacoste, said, "Delhi and Mumbai being the most important markets, the brand has much deeper penetration in these markets and intends to expand further. We are keenly watching the premium developments in Tier-I and Tier-II cities both in terms of consumer demographics and psychographics and also relevant retail developments. We are open to exploring store opening at any location in India where like-minded brands are present and quality infrastructure is available."

It has one or two flagship boutiques in each of the key cities i.e. Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Chandigarh and Pune, with approx. 1,200-1,500 sq.ft. boutiques in other key retail developments.

The brand also has a digital flagship store (online store) in India. Lacoste is present in international markets across 120 countries wherein 2 Lacoste products are sold every second.