Landmark Group, one of the largest retail business in the Middle East and India, on Thursday launched its new fashion-lifestyle brand called: “Iconic” in Dubai.
Unveiling the brand, Vipen Sethi, CEO, Landmark Group said “Iconic has been conceived to change the face of the retail market, for the young at heart. A never before lifestyle destination, it adds a new dimension to our offerings and a sharper edge to our retailing credentials as it caters to the untapped youthful spirit in individuals of all ages.”
Aimed at being the region’s trendiest destination for youth, the entire fashion section consists of over 130 brands. The store provides over 70 niche and cult brands from High street to Bridge, available for the first time in the UAE.