Latin Quarters plans expansion to Middle East countries
Fashion brand Latin Quarters plans to expand its footprint to to East Asian and Middle East countries.June 23, 2014 | comments ( 0 ) |
Indian Retailer Bureau
New Delhi: Fashion brand Latin Quarters plans to expand its footprint to to East Asian and Middle East countries. 'We are working on taking Latin Quarters to East Asian & Middle East countries,' says Saurabh Jhingan, Co-founder and COO of Latin Quarters.
As of now, the fashion brand operates through 10 EBO and over 95 point of sales. LQ marks has its presence in 22 cities across the country.LQ has recently come up with an E-Commerce site.
“Since we are on a nascent stage with the E-commerce, talking about numbers in terms of revenue against offline channels would be early at this stage. Being a part of internet savvy generation ecommerce surely has a bright future. We look for brand expansion through all the channels whether online or offline” .he further adds.
The brand focuses on women’s western wear. The company aims to capture the market through its strategies which it says are different from that of Indian market.
“Another big advantage we have over bigger international brands is quicker turnaround time where due to our smaller size we are able to react to the market much quicker than a larger store is able to. Besides with the women’s western wear market is growing at such a rate that there is room for multiple players to succeed, provided you can deliver a product that women want to wear.” added Saurabh.
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