Looking to expand its business, Italian coffee giant, Lavazza S.p.A, is planning its first coffee plant outside Italy and is ambitious to expand its business in the Asia-Pacific region. With plans of making India a coffee hub, Lavazza S.p.A is making fresh investments in building a coffee processing plant in Chennai on the lines of the one that that the company has in Turin, Italy. It will be the first factory outside Italy and should be operational by the first half of 2011. About 60 per cent of Lavazza’s revenues come from Italy and rest from foreign markets. Asia contributes a mere 5 per cent to its coffers. So, it is no surprise that Italy’s biggest coffee maker wants to use India and its relatively cheaper raw coffee beans as a base to expand into other markets. Hoping to make a huge saving once manufacturing starts in India, Lavazza would save on nearly 110 per cent import duty by manufacturing its products here. In the pipeline is a range of designer cafes, such as the popular Lavazza Espression where décor and service make an exciting proposition to coffee lovers. The Lavazza brand here is also undergoing a brand transition with the company’s logo slowly being integrated with the Barista logo.
Looking to expand its business, Italian coffee giant, Lavazza S.p.A, is planning its first coffee plant outside Italy and is ambitious to expand its business in the Asia-Pacific region.