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Lee Cooper eyes mono-brand stores

Also plans to broaden product portfolio to beyond apparel and footwear.

Tags: retail, retailer, lee cooper, clothing, jeans, watches, denim, innerwear, fragrance

May 06, 2013  |  comments ( 0 )  | 
Lee Cooper eyes mono-brand stores

Lee Cooper Brands, the British clothing company is looking at expanding its retail presence along with the product line in the Indian market. The brand looks at introducing new products including watches, innerwear and fragrances while at the retailing front, it plans to set up first mono-brand store for its footwear range in India. According to Andy Dunkley, CEO, Red Diamond Holdings Sarl, the owners of the brand, they are in process of scaling up presence in India. The European market is still reeling under a slowdown. Apart from introducing newer products, along with the possibility of catering to the women’s segment with accessories and apparels. Currently, the company’s clothing segment accounts for 60 percent of its Indian revenue, while the balance comes from footwear. Dunkely, said 90 percent of all its products sold in India were manufactured locally.


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