Levi goes Indian with deNiZEN

and sells jeans at half it's price

Levi Strauss & Co. has launched its flagship store for Denizen brand in central Delhi. The brand denizen has been crafted with global insights, fit knowledge and retail practices, branded logo that perfectly complements the youth of modern generation. Covered across 1800 sq.ft, the flagship store provides the right mix of ambience in order to attract consumers. Present at the opening Mr. Aaron Boey, Global President, Denizen has expressed his fullest satisfaction on launching the brand in India.” Our target customer is the upwardly mobile youth of the country, aged 18-25 years” he said. The brand will be available at 250 exclusive Denizen stores across the country, also various MBO’s across India.” We have done our pre-launch testing of the brand, and we have received impressive feedback for our brand, we had done our testing in Karnataka, and after all the possible enhancements, we have made denizen available to consumers” he added. With an attractive price range of Rs. 799-Rs.1399, it sure is to catch the eye of the adventurous and fast-moving young crowd of the country. Levi & Strauss has attained an annual global turnover of 4.5 billion$ for the fiscal year’10. This brand will be launched in United States shortly.