Liberty Lifestyle to target millennials for luxury perfume range
Liberty Lifestyle to target millennials for luxury perfume range

Footwear retailer Liberty which has recently ventured into lifestyle retail by introducing twelve brand-new perfumes and one aftershave to browse through and pick from Liberty Lifestyle’s new fragrance line in men as well as women category. The new product line is imagined in India and crafted in France.

The company aims to sell 100,000 bottles of perfumes in the next 12 months as suggested by leading media agency. "Perfume is just the beginning. We will expand our product portfolio by the end of the next year. In the next 12 months we aim to sell close to 100,000 bottles if perfumes," said Adesh Kumar Gupta, CEO of Liberty Shoes & Liberty Lifestyle.

The company will initially sell its products on e-commerce websites like Amazon, Flipkart, Myntra, Nykaa and Purplle. The perfumes will also be sold through the company's own website libertylifestyle.co.in. Going forward the perfumes will be available in large format stores like Pantaloons, Lifestyle and Shoppers Stop, said Gupta.
The entire range of perfume is priced between Rs 1699 and Rs 2499.

“Keeping in mind India’s weather conditions and culture, we’ve given the new range a traditional cum modern touch. Since our target group is young, confident yet rooted millennial and Gen Z, for us, modernity was the key with a touch of tradition. So, we’ve integrated varied ingredients to create this new range. We’ve blended spices, white flowers, oudhs with coffee, gourmet notes and fruity tones to project the right mood of the brand and bring out the true Indian essence with a contemporary mix,” said PhillippineCourtiere, Perfumer, Firmenich.

 

 
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