Lately, Liberty has revealed its half-yearly results and despite the economic slump the company has registered the turnover of Rs 216 Crore as against Rs 153 Crores achieved in the corresponding period. Liberty’s sales in the second quarter increased by 46% and stood at Rs 108 Crore as compared to Rs 74 Crore in the corresponding Quarter ended Sep 30th 2012. The Company has also seen growth in its export which has increased substantially by 17% as against the corresponding previous year’s six months.
Briefing the Development, Adesh Gupta, CEO, Liberty Shoes Ltd, said, “Despite the economic slow down, it has been a milestone year for the company. Liberty has crossed the mark of Rs 215 Crores in the first six months and continues to grow at a rapid pace mainly because of the trust and faith people have shown in the home grown multinational brand. We hope to see the branded export going up as more and more countries in Gulf, Africa & Asia pacific have started showing interest in India.”
Liberty caters to the need of the fashion-driven and quality-seeking customers and it has recently revamped the entire range of collection. Products like Liberty Fortune, DIVA, Senorita Strings , Gliders, Force 10 Bolt etc have created an impact in the market and are considered as the popular selling products amongst the people.
Anupam Bansal, Retail Head, Liberty Shoes Ltd, said, “Our strategy of introducing new range of products at a regular interval and expanding our retail footprint has earned us the image of a value for money brand. With festive season round the corner, Liberty is coming up with more trendy and vibrant footwear that will appeal to both men and women across age groups”.
Liberty produces more than 50,000 pairs of footwear in a day and the range is amongst the largest in the industry, covering virtually every age group and income category from the price-conscious to the price-indifferent. Liberty is pacing up its strategy of expanding its retail stores and has added 25 new stores in the first half of 2013 to its existing kitty of over 400 exclusive showrooms and also strengthened its multi-brand outlets across India. These stores are spread across metros, tier 1 and tier 2 cities.