Licious, an online raw meat and sea-food firm, has entered into packaged food category with the launch of first-of-its-kind ‘meat-based-spreads’.
The company will be starting with six flavoured spreads, including butter chicken, continental chicken, honey-mustard chicken, shawarma chicken, sweet tamarind chicken and herby-tomato chicken.
Licious’ meat spreads USP is the presence of a generous amount of freshly cooked real chicken chunks. These meat spreads will be available in 30 grams and 200 grams packets at Rs 30 and Rs 199, respectively, in key offline and online stores across all markets.
Abhay Hanjura and Vivek Gupta, Founders, Licious, said, “From selling a range of fresh and raw meat products online, we have evolved not only in terms of core offerings in the raw and fresh meat category, but also entered the ready-to-cook (RTC) and ready-to-eat (RTE) categories with pre-marinated meats and bottled spreads. We envisage a promising omni-channel play for our range of products. We are building a brand in a highly fragmented and unorganised space. Our vision is to create a loved consumer meat brand.”
“The spreads market is witnessing robust growth due to changing consumer tastes, expanding the middle-class population and increasing demand for tasty and healthy food products. Today, Licious has kick-started an ambitious diversification journey with the launch of India’s first meaty spreads, strengthening our position as a consumer product company. The RTE category is an important growth engine. As the company diversifies into varied categories under the packaged food segment, our target is to acquire 15 per cent of the market share in the next three years,” the founders added.