Licious, an online meat service startup, run by Delightful Gourmet, has expanded its presence to Mumbai and Pune markets. Currently, the Bengaluru-based company is already present in Bengaluru, Hyderabad, NCR and Chandigarh.
In December 2018, Licious had raised a round of funding of $25 million.
The company said, “Unlike in these markets Mumbai and Pune with their strategic coastal location have a constant supply of seafood and meat. However, growing consumer concerns about the quality of meat and seafood prompted Licious to venture into these predominantly unorganised markets.”
Vivek Gupta, Co-Founder of Licious, stated, “The addressable market in Mumbai and Pune are very different from our earlier markets. The consumers here seem spoilt for choice, yet there is a huge unmet demand for hygienic and fresh, meat, fish, seafood and meat-based products.”
Founded in 2015, Licious offers a product portfolio of fresh seafood, meat and value-added products such as spreads, marinades and pickles in the fragmented $40 billion meat ecosystem of India.