Lifestyle, a part of the Dubai-based retail and hospitality conglomerate The Landmark Group, is eyeing to expand its retail footprint by opening 10 more stores in India. The brand is also planning to introduce new categories under its nine private labels.
Recently, Lifestyle made an omni-channel presence to make a stronger reach to its consumer. With features such as ‘Click & Collect’ and ‘In-store Endless Aisle’, the brand offers an omni-channel experience to its customers.
The focus areas of Lifestyle for FY 19-20 include enhancing its omni-channel capability, ensuring smooth technology to make online shopping more comfortable for the customers, and providing an upgraded seamless shopping experience to the customers.
Lifestyle’s biggest market is South India while North is also growing well, followed by West and East. The larger part of sales is contributed by NCR region, followed by Mumbai, Bangalore, Hyderabad and Chennai.
Besides this, Lifestyle is upgrading its in-store ambience. The fashion retailer has added features like ‘Self-Checkout Kiosk’, ‘Mobile POS’ and ‘Fitting Room Assistance’ for augmenting its in-store experience.