Lilliput enters baby feeding segment

Kidswear brand Lilliput has entered the baby feeding segment with a range of feeding and weaning series. All Lilliput products have anti-bacterial concealed packaging to avoid contamination during transportation, storage and handling.

The products are non-toxic, BPA free and conform to US and EU standards of safety and function. The range would be available in all Lilliput and Lilliput World Stores and also at leading baby shops, departmental stores and pharma chains. The range starts from Rs 145.

Mr Sanjeev Narula, Managing Director, Lilliput Kidswear Ltd, said, “After the recent success we achieved in baby care range, we decided to foray into baby feeding segment. Baby feeding market in India is still in its nascent stage offering immense potential for branded players to plough in their capital and gain fruitful revenues.”