Linen Club launches its 144th store PAN India
Linen Club launches its 144th store PAN India

Linen Club, linen fabric brand from Jaya Shree Textiles, a unit of Aditya Birla Group launched its exclusive identity store at Linking Road, Mumbai.

 Rajiv Dube, Director, Aditya Birla Management Corporation Pvt. Ltd., said, “Mumbai is the fashion capital of India and we are absolutely positive that the style connoisseurs of the city will welcome the finest European Linen fabrics in the world. All our fabrics are made from raw material sourced from France and Belgium and processed at our state of art facilities to ensure the highest quality standards.”

Thomas Varghese, Business Head, Textiles, Aditya Birla Group, added, “We are delighted to launch our exclusive brand store at Linking Road. This store is our first flagship outlet in Mumbai and our 5th store in Greater Mumbai. Linen being a natural and light fabric is best suited for Mumbai’s climate. Its distinctive look and comfort sets linen apart from any other contemporary fabric. This store would be our 144thstore pan India. With this premium store, our goal is to create a rich consumer experience and ensure that linen lovers in Mumbai experience the largest variety of linen fabrics& products in an intimate environment.”

The brand offerings includes wide range of pure linen and exotic linen blends, printed and embroidered linen fabrics for men and women.

To add to its extensive fabric offerings, ready to wear shirts and trousers, accessories such as stoles, laptop bags, and handkerchiefs are available

According to Satyaki Ghosh, CEO Domestic Textiles, Aditya Birla Group, “The distinctive floor plan and presentation create a matchless experience for the retail category in general, and specifically to Linen Club. Within the brand store, a large studio-like table provides a liberal display and retailing space for the convenience of the consumers. This is surrounded by imagery for the connoisseur to select samples of style and fabrication details, cuffs, collars, etc. towards potential personalization and unique style.”

 
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