Ludhiana firm bags contract to manufacture Swiss Brand garments, eyes Rs 100cr revenue
Ludhiana firm bags contract to manufacture Swiss Brand garments, eyes Rs 100cr revenue

Narinder Chugh owned and operated company Suisse A La Mode has signed an exclusive deal with Swiss Military, a world-renowned brand from Switzerland for manufacturing, marketing and sale of Garments of the Swiss company.

The city-based manufacturer and exporter’s other company Million Exporter private limited has won several export awards including MSME award which was conferred to the company by Textile Minister Smriti Irani and former union minister Kalraj Mishra.

Chugh while commenting on achievement said, "This is indeed a matter of pride for us and our city as this is perhaps the first time that such a big global brand has tied up with a Ludhiana firm for manufacturing of its products which will be sold worldwide. Incorporating the vision Make in India vision of Prime Minister Narendra Modi, my aspiration was to launch a well reputed international brand in India under the leadership and guidance of my son Akshat who is a Graduate from the UK and will be handling the manufacturing, marketing, selling and promotion of the brand in India.”

“Our first step will be to make Swiss Military products available at all the leading multiple brand outlets, Exclusive Brand outlets, franchisee outlets, e-commerce platforms and also through channels of distribution,” he added

He also said, "Our plan is to launch 400 exclusive Brand Outlets all over India for our products and create a new milestone by having a presence in corporate sales. Our projected sales for the coming year will be around Rs. 100 crores or more.”

About the company Akshat Chugh said, "Our company has rich experience, in-depth knowledge of product creation, with in-house designing, vertical set up where we have facility to manufacture fabric to fashion under one roof, compliance set up and updated technology which can bring substantial results for the brand as we can offer quality, quantity, and fashion at the same time. The company will now manufacture extremely innovative products like T-shirts, jackets, pullovers, polo t-shirts, tops for Swiss Military in India."

 
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