GE Lighting announced the launch of its ‘Luminate India’ campaign, an initiative to showcase GE’s portfolio of LED products and spread the message of energy efficiency and environmental friendly lighting. The multi city campaign was flagged off by John Flannery, President & CEO, GE India.
The ‘Luminate India’ van will be touring 35 major cities across the country over the next few months. The van will be parked at various spots in these cities where the visitors will be able to experience GE Lighting’s aesthetically appealing and energy efficient product solutions in life-like settings. The first leg of the tour will cover key spots across Gurgaon, Delhi, Noida and Chandigarh where GE representatives will demonstrate the key features and benefits of GE’s LED product offering to customers.