Luxury brand Shazé is planning to expand its presence in India by launching 10 new stores in 2019. The brand is also looking at increasing its store sizes from an average of 450 sq ft in the current year.
Samrat Zaveri, Founder and Managing Director, Shazé, said, "Bolstered by the positive response we had in our initial years, we had to rapidly increase our retail presence to keep up with the demand and to be accessible to our customers across the country. We also needed to invest more in branding to increase awareness of Shazé. Our biggest store is in Delhi is 2,300 sq ft. Moving forward, we want to open more such destination stores to house a larger offering for our clientele."
"We are ambitiously looking to grow our presence in the North and East of India this year. Our goal is to fast track our growth story and rapidly expand within the country and internationally. We are planning at least 8 to 10 new stores in 2019," Zaveri added.