Luxury retail education seeps in India

Luxury Connect concludes brand management programme.

By 2022, Indian luxury products and services segment will roughly require manpower to the count of 1.76 million heads. Realizing the need to improve the standard of customer service and brand management in the Indian Luxury sector, Luxury Connect concluded its first brand management programme. The programme was organised in collaboration with SDA Bocconi School of Management.  The programme formally endorsed and supported by Foundazione Altagama (a body promoting Italian Luxury Trade), received respondent group ranging from managers and entrepreneurs from Fashion, Hospitality, Jewellery, Media Industry and surprisingly from indigenous Indian Brass and Cottage Industry.

The course addressed various luxury business verticals with a broad focus and cross segment approach. Real time experiences were presented not only from Fashion and Accessories, Jewellery and Watches but also from Hospitality and Automotive industries. The Programme helps rationalize the business models that have achieved profitability whilst sustaining the luxury status of the brands. The original methods were unveiled that were used to transform small family businesses like Bulgari and Ferrari into profitable global brands, making the reason why a Kerala based family run Jewellery Brand “Mod” and Singapore based brand “Sujata Se” attended the Programme.

Unique rules for managing luxury brands and implementing luxury strategy in specific reference to Indian Luxury Segment were emphasized upon. The programme also gathered participants from renowned luxury firms like Tarun Tahilliani, Taj Hotels and Grand Hotels etc. There were dedicated sessions on Marketing & PR, Buying & Merchandising, Operations Management and Visual Merchandising specific to Luxury Industry.

The fee for the five-day executive learning programme is Rs one Lakh exclusive of taxes.