METRO Cash and Carry India celebrates 16th anniversary with 'Impossible Deal's for its 3 mn SME customers

METRO Cash and Carry, India’s leading organized wholesaler and food specialist, is commemorating its 16 years of successful operations in India and has flagged off a grand anniversary celebration for its 3 million small and independent business customers. METRO customers will be able to avail massive offers in the 48-day long anniversary sale from 25th June to 11th August 2019.

As part of the celebration, METRO has introduced a campaign ‘Impossible Deals Are Back’ to offer attractive cashbacks, host of combo deals, ‘Buy One, Get One (BOGO)’ & 50% off offers, Re 1 deal, Own brands mega deals and other exciting discounts in a phased manner on products available across its 27 wholesale stores.

METRO is offering mega discounts on a range of commodities, rice, pulses, apparels, electronic appliances, home furnishing, kitchen accessories, toiletries, luggage, FMCG brands, etc. METRO’s own in-house brands such as ARO, Fine Life, METRO Chef, METRO Professional, Rioba&Tarrington House will have additional benefits and discounts.

Arvind Mediratta, MD & CEO at METRO Cash & Carry India, said, “On our sixteenth anniversary, I would like to thank our 3 million small and independent business customers who have been part of our growth journey, and supported METRO to become the largest wholesaler in the country. Last year, we witnessed an overwhelming 1.2 million footfall across our stores, and we expect the footfall of customers to increase to 1.6 million this year. With our focus on driving sustainable and profitable growth, we are working consistently towards enhancing our understanding of local customer needs and providing tailored solutions, offers, assortment and services to them, in order to add value to our growing customer base.”

“Our purpose statement is being ‘Champion for independent business’ and we believe their success is our business i.e. the success of these independent businesses, traders and kiranas is the success of our business. We have been nurturing new and innovative ideas of countless SMEs and start-ups, to help curate an ecosystem of entrepreneurship in the country,” he further added