MG Motor India, the local arm of the British carmaker, is planning to be present in regions that account for around 80% of the midsize SUV sales in the country by September this year.
Rajeev Chabha, President and Managing Director, MG Motor India, said, “By September, we will have 250 touch points and with this network, we would be present in approximately 80 per cent of the SUV segment in the country. So, wherever SUVs are being sold in the country, we would be present in 80 per cent of that market in three months.”
“With less number of dealers and more touch points, we will have more control on the discounting front which takes care of the brand image and residual value. Additionally, controlling discounting will also help in managing the dealer margins. Today, we are starting with 120 points and have 50 dealers. Going forth, in most of the locations, we are going to have just one dealer in a city to address the discounting issue,” he added.
Unlike other players in the industry, MG Motor India has decided to focus on the retail sales number rather than wholesale.
Chabha stated, “We do not want to adopt the behaviour of pushing the stock to the dealers. Ultimately, we want to be known for an actual number of vehicles we have sold to customers.”