Japanese Designer lifestyle brand MINISO has entered into the e-commerce space with their products going live on achhakart.com for bulk purchases and Snapdeal & Paytm mall for retail shopping in India. Owing to the accelerated demand for their products at their retail outlets along with requests from consumers for the goods to be available for purchase online, the brand expanded its vision and entered into a new space.
MINISO India offers high-quality products to its customers at value for money price points. The goods range from personal utility, kids and lifestyle to home décor and technology, spread over 11 wide categories that resonate with the everyday lifestyle of their target consumers.
Tyron Li, General Manager, MINISO India, said, “We are thrilled to be partnering with achhacart.com and bringing our products closer to our consumers. We have received innumerable requests from our beloved consumers to penetrate into the e-commerce space, but we didn’t feel that the time was right until now. Our dream is to continue providing our patrons with the highest quality products that are trendy yet budget-friendly through the most effective channels possible.”
“The response we have received for our products thus far, along with the excitement for our online retail – has further strengthened our resolve to continue the strategic expansion that we have planned for our brick and mortar outlets as well. We hope to stay relevant and enhance our ongoing deliverables in such a way that they are at par with the ever-changing needs of our global customer base,” he further added.
The brand aims to target working professionals, college students and homemakers through their online initiative, owing to their fondness for shopping on e-commerce platforms. Also, the brand anticipates an increase in the enhancement of their customer relationships with online presence supplementing the retail.