Maishaa: Chain of luxury linen stores

Maishaa, the home fashion brand is all geared up to launch its first store in South, precisely in Hyderabad. The firm has opened the store in association with Shah Décor. The New Delhi-based company plans to increase its presence to 10 centres by the end of this year through franchisees.

At present, the company has five stores and is planning to open another 20 stores. Of them five more are expected to be operational by the end of the current year. Typically, a franchisee invests about a crore in such stores.

This store has been positioned as one stop solution for all luxury home linen spanning bed linen, cushion covers to furnishing fabrics for curtains and upholstery.