New Delhi: Major Brands, India's leading retailer for premier international fashion apparel, accessories & beauty brands has announced the launch of international fragrance brand- Bath & Body Works in India along with the plans of setting up of two Bath & Body Works stores in New Delhi. The first two Bath & Body Works stores will open in India in New Delhi’s Select City Walk and DLF Mall of India (Noida)followed by Ambience Mall Gurgaon. The Mumbai store is expected to open early 2019.
“The market size of India's beauty, cosmetic and grooming market is expected to reach $20 billion by 2025 from the current $6.5 billion. A rising aspiration among Indians to look better groomed to feel good has led to this market's rapid growth of more than 42% in the last five years”, said Tushar Ved, President, Major Brands India Pvt. Ltd.
The rising awareness of premium personal care products, growing disposable incomes, changes in consumption patterns and lifestyles, promises exciting times for the Bath & Body Works in India.
The brand plans to harness the reach of social media and influencer marketing in order to resonate with today’s millennials who consume news largely via digital platforms and are excited to share new discoveries.
Bath & Body Works product range includes fragrances Signature Collection Body Care, Bath & Body Works and White Barn Home Fragrance, Bath & Body Works Hand Soap & Sanitizers and Aromatherapy.
Launched in 1990, the brand’s portfolio today comprises over 200 different private label scents, including the iconic Sweet Pea and Japanese Cherry Blossom, award-winning A Thousand Wishes and the soothing Eucalyptus Spearmint as well as seasonal new releases. Customers are sure to find the fragrances that suit them best, and will likely be met with a surprise and delight along the way.
Bath & Body Works products are available in more than 1,800 around the world and online.
In keeping with international formats, the Bath & Body Works stores in India will showcase latest trends as well as the newest, freshest fragrances for body, hand and home, giving consumers exciting, luxurious new experiences to indulge in.
In the past few years, Major Brands has been instrumental in launching brands like Aldo, Aldo Accessories, Charles & Keith, Inglot, La Senza, Promod, Beverly Hills Polo Club , Call it Spring and New Balance to Indian market.