With the aim to expand their brand visibilty, British high street retailer Marks and Spencer (M&S) is targeting to open around 50 stores in the next three years.
M&S has in totality 17 stores in India through a joint venture with Reliance Retail. Last week it opened its store in Chennai.
The company is in partnership with Reliance Retail to have a better stance in the Indian market.
For M&S, market control means controlling the choice of location and space of its stores. In India, it is primarily looking at city malls: “In India there are lots of great opportunities but a lot of it is about relying on the space becoming available, so we do want to open stores but it's about making sure we get the right locations, and the right shopping malls.”
The firm is boosting its marketing skills to expand its presence along with having better space and apt location to offer better catalogue.