Marketplace model drives Myntra's growth

The leading e-retailer Myntra.com has announced that its marketplace model has generated 20 per cent of its total business since the launch a month ago, and expects the contribution from this segment to expand to two-fifth by the year end.

Ashutosh Lawania, co-founder of Myntra, in a recent interaction, said, “The marketplace model is key to our growth.”

Myntra has partnered with close to 100 sellers from four cities, and plans to expand this to over 1,000 retailers over the next one year.