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Maternity stores in the making

Mahindra Retail sets up first 'Destination Maternity' store.

Tags: Destination maternity, Mahindra Retail, Mom & Me

May 17, 2012  |  comments ( 0 )  | 
Maternity stores in the making

'Destination Maternity' is now growing beyond Mom & Me stores with the launch of its first ‘Destination maternirty’ store opened at Gurgaon. In a move to tap the growing maternity market, more exclusive outlets are on the cards.

Mahindra Retail had signed a master franchisee agreement with the US-based Destination Maternity Corporation. Operating under the shop-in-shop format since 2009 within Mom & Me stores, the company has decided to now open exclusive stores. Moving ahead, they will be looking at big locations like Mumbai and Bangalore. 

At present Mahindra Retail operates a total of 77 Mom & Me stores, with Destination Maternity shop-in-shops.  Destination Maternity stores house maternity apparel under under the labels -Motherhood Maternity, Kriti Maternity and A Pea in the Pod. 

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